In a medium saucepan combine the water, bell pepper, onion, celery, and salt. Bring to a boil and reduce heat. Simmer, covered, for 5 minutes. Stir in the UNDRAINED tomatoes, rice, chili powder, black pepper, and ground red pepper (or hot pepper sauce). Return to a boil and reduce heat. Simmer, covered, for about 20 minutes, or until the rice is tender and the liquid is absorbed. If desired, garnish with serrano chili pepper and cilantro. 6 servings at 111 calories per serving.